We Believe the Best Journeys Change More Than Your Scenery.
They let you shine.
The Meaning Behind “Lucere.”
Lucere is Latin for “to shine.”
At Lucere Journeys, that idea drives everything we do: creating extraordinary travel experiences that illuminate, restore, and transform.
Meet Christa, AKA “Cricket”
For more than 35 years, Christa “Cricket” King has built a career around one thing: creating extraordinary experiences that people remember.
Her journey began in luxury hospitality, where she developed her deep understanding of service, experience design, and what makes a place feel truly exceptional. Over the course of her career, she has worked with some of the most respected names in hospitality and experiential travel, including The Ritz-Carlton, Joie de Vivre Hotels, Modern Elder Academy, and Beckley Retreats.
But Cricket’s work has never been only about beautiful hotels, flawless service, or remarkable destinations. She has always been fascinated by what happens to people when they step outside of their everyday lives.
Travel can restore us. Challenge us. Wake us up. Reconnect us to ourselves and the people we love. Sometimes, the right journey can mark the beginning of an entirely new chapter.
That belief is what led to Lucere Journeys.
Blending decades of luxury hospitality expertise with her work in wellness, personal development, transformational learning, retreats, and experience design, Cricket creates highly personalized journeys for people who want more than a beautiful vacation. She designs experiences with intention, whether that means deep rest, adventure, celebration, reconnection, discovery, or simply feeling fully alive again.
Her approach combines an insider’s understanding of exceptional hospitality with a deeply human curiosity about what makes an experience meaningful. Every detail matters, but so does the bigger question:
How do you want this journey to change you?
Lucere is Latin for “to shine,” and for Cricket, that is the heart of it all. To travel well is to return with something illuminated, a new perspective, a deeper connection, a forgotten part of yourself, or a little more clarity about who you are becoming.
Lucere Journeys is the culmination of everything she has spent her career creating: extraordinary experiences, meaningful connection, impeccable hospitality, and travel with the power to transform.